Tuesday 3 May 2005
For Immediate Release
“Von Dutch” tumbles to bottom of Trade Me Top 20
Two new fashion entrants threaten to knock Von Dutch out of the Top 20 search results according to the latest Trade Me
figures.
Von Dutch fell from number 12 number 19, hanging in the Top 20 with 17,361 searches. Designer labels Gucci and Karen
Walker debuted at 18 and 20 to flank the former top performer. The pressure is on as Von Dutch gets the squeeze from
both sides - could this be its last appearance in the Top 20?
Meanwhile, Toyota continues to lead the pack with 82,2875 searches last month. Performance amongst other car
manufacturers remained steady, with the exception of Holden who dropped from number 4 to number 9 with 29,364 searches.
The full list of the top 20 search items for April is listed below.
The latest Neilsen//NetRatings figures show Trade Me had over 1.5 million unique NZ visitors in March. It has over
1,000,000 New Zealand members and more than 350,000 current listings.
ENDS
Consumer Item April Ranking (Mar in brackets) Searches In April
Toyota 1 (1) 82875
Nissan 2 (3) 54606
Playboy Clothing 3 (2) 49966
Ford 4 (6) 45664
Mitsubishi 5 (5) 45477
Mazda 6 (8) 41520
iPod 7 (7) 38736
Honda 8 (9) 34666
Holden 9 (4) 29364
Roxy 10 (10) 27959
Subaru 11 (13) 22048
Nike 12 (14) 21038
Rx7 13 (11) 19998
BMW 14 (16) 18871
Ralph Lauren 15 (18) 18277
Evo 16 (17) 18119
Mp3 Players 17 (15) 17474
Gucci 18 (New) 17462
Von Dutch 19 (12) 17361
Karen Walker 20 (New) 16838