April Ad of Month Winner
RNZFB (Royal New Zealand Foundation for the Blind) Guide Dog Appeal 2005 newspaper ad is the NAB’s April Ad of Month
Winner. The ad was created by Saatchi & Saatchi Wellington and media placed by Starcom
Judges agreed the ad clearly delivered a simple message via a quirky visual and straightforward appeal. Its approach was
commended for communicating a serious message in a lighter manner
Judging took place in Wellington and the panel included Scott Henderson, Senior Creative, Clemenger BBDO; Bob Moore,
Creative Director, Frank Advertising; Anton Hart, Senior Creative, Y Cheryl Kortink, Advertising Director, The Dominion Post; Euan Robertson, Lecturer, Massey University
The winning ad will be sponsored into 2006 Axis Awards, and the winning creative team, Steve Cooper and Nigel Richardson
from Saatchi, will receive Ticketek vouchers to see a show or concert of their choice
The ad will also appear in the “What’s New” section of May AdMedia
Advertisers, agencies and member newspapers are encouraged to nominate newspaper ads. All newspaper ads booked through
the NAB are eligible to win Ad of Month
The NAB newspaper creativity awards (Ad of Month) exemplify the NAB’s commitment to excellence in the craft of print
advertising. Innovative creative within newspapers is a powerful force that can deliver maximum reach faster than any
other medium
For further information and the full terms and conditions, please visit www.nabs.co.nz
ENDS