NEWSPAPER ADVERTISING BUREAU
MEDIA RELEASE
Friday 1st April 2005
March Ad of Month Winner
Vodafone’s “Spot the Difference” newspaper ad is the NAB’s March Ad of Month Winner. The ad was created by Daniel
Crayford and Paul McGreavy of Lowe Worldwide.
Judges agreed that the sponsorship branding message was delivered in a clear, interesting and relevant way to the
medium. In particular was the great environmental use in the sports section and the illustration style applicable to
newspapers.
March judges included Drew Ayres, Creative Director, AdWorks Ogilvy; Vaughn Davis, Senior Creative, Y Rebecca Currasco, Senior Creative, Saatchi’s; Ken Leeming, Sales Director, New Zealand Herald; and Mark Champion, CEO,
CAANZ.
The winning ad will be sponsored into 2005 Axis Awards, and both Daniel and Paul from Lowe will receive 2 x $200
Ticketek vouchers to see a show or concert of their choice.
The ad will appear in the “What’s New” section of April AdMedia.
Advertisers, agencies and member newspapers are encouraged to nominate newspaper ads. All newspaper ads booked through
the NAB are eligible to win Ad of Month.
The NAB newspaper creativity awards (Ad of Month) exemplify the NAB’s commitment to excellence in the craft of print
advertising. Innovative creative within newspapers is a powerful force that can deliver maximum reach faster than any
other medium.
For further information and the full terms and conditions, please visit
www.nabs.co.nz.