MEDIA RELEASE
LEADING THE WAY IN LOW COST ENTERTAINMENT
Pacific Blue To Offer Unique Personal Entertainment Systems On All Flights
Virgin Blue’s International airline Pacific Blue^ will be the first carrier in the Southern hemisphere to offer unique,
in-flight personal entertainment movie players to its Guests travelling between Australia, New Zealand and the Pacific
Islands.
The digEplayertm is a completely self contained portable on-demand entertainment system, programmed with a selection of
movies, children’s favourites, recent TV shows and music videos.
Pacific Blue will begin phasing the players in from late May and will have them available on all flights from 13 June.
Guests will be able to rent a digEplayertm for $12.00.
The new entertainment system is designed to cater to the thousands of passengers who take advantage of Pacific Blue’s
great low fares and fantastic service, when taking off on holidays or to visit friends and relatives.
Virgin Blue Chief Executive, Brett Godfrey, said, “We are excited that Pacific Blue will be the first airline in the
Southern hemisphere to have these innovative systems on board. They have been a great success and are hugely popular on
airlines that have introduced them in the USA and Europe and we are confident that our Guests will also appreciate
having them as an entertainment option to help make their flight even more enjoyable.”
The personal entertainment unit will compliment Pacific Blue’s existing audio entertainment.
Brett Godfrey continued, “The team is focussed on ensuring Pacific Blue looks beyond offering great value fares and
outstanding service to being a step ahead of the rest in terms of providing additional product enhancements to suit the
needs of its Guests. The strategy is in line with the airline’s “user pays” approach that offers the same level of
service to all travellers at a small cost, without impacting on the carrier’s low cost base and its ability to provide
sustainable long term low fares.”
The digEplayertm unit has 7” screens and is battery powered. Designed to sit on the fold down tray table, the units are
easily shared between passengers with headphones that can be split between two. The digEplayerstm are encrypted and have
a 40 gigabyte hard drive with state of the art technology developed by the supplier, APS of Tacoma, Washington.
Sixty digEplayerstm will be available on each flight with the movie content being updated every 60 days, giving even the
most frequent Pacific Blue traveller plenty of variety.
^International flights to New Zealand operated by Pacific Blue Airlines (N.Z.) Ltd. International flights to Fiji,
Vanuatu and the Cook Islands offered by Pacific Blue Airlines (Aust) Pty. Ltd. and operated by Pacific Blue Airlines
(N.Z.) Ltd.
Pacific Blue is Virgin Blue’s New Zealand based low fare carrier, operating three brand new 737-800’s. For Pacific Blue
bookings log on to www.flypacificblue.com, phone 0800 67 00 00 or contact your travel agent.