Media Release
14 February 2005
NEW LABELS REDUCE WASTE FOR FONTERRA
Recyclable labels are the latest innovation in Fonterra's drive to reduce the amount of waste the company sends to
landfill.
Fonterra's national eco-efficiency programme manager, Spring Humpheys, says the company has been working closely with
suppliers Walker Datavision (WDV) to develop a label that can be recycled along with the plastic wrap that goes around
pallets of goods.
"In the past, we used thermal transfer paper labels. However, we couldn't put them through the same recycling process we
use for the film; in fact if a label did go through it caused a chemical reaction that made the end product unusable,"
he says.
"WDV, with whom we have a well-established relationship, carried out a battery of tests in order to develop a label that
is both recyclable and works well from a printing perspective, and they have come up with a material that fits our needs
perfectly."
Fonterra's eco-efficiency programme has now been running just over a year, and has clocked up a number of notable
successes - including a 75 percent reduction in waste to landfill over twelve months at the company's Maungaturoto
operation, which led to it being awarded a Northland Regional Council Slash-Trash award.
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