Mon, 14 Feb 2005
Technology Marketing Company Expands
Specialist technology marketing company Concentrate have expanded with the appointment of Greg Williamson as a new
partner.
Williamson, a former Jade Software marketing executive, joins principal Owen Scott in the Christchurch-based company
that helps technology firms realise the market potential of their product innovations.
"Concentrate's expansion is a reflection of the growing strength and maturity of New Zealand's technology sector," says
Scott.
"As a country of innovators New Zealanders' have no shortage of great new technical ideas, but sometimes struggle to
make them a success in international markets.
"There is a growing realisation amongst technology entrepreneurs that technical excellence doesn't survive mediocre
marketing."
ENDS