Media release February 9, 2005
Reading Cinemas The Palms Reaches One Million Customers
Christchurch’s Reading Cinemas complex in The Palms shopping centre welcomed its millionth customers last night [Tuesday
February 8].
Reading Cinemas The Palms complex manager Ross Churchouse said Rafael Torrijos and Natalie Bracey from Rangiora took the
total past one milion, winning themselves a Valentine’s weekend trip to Auckland, valued at $3500 and including
limousine transfers, deluxe accommodation at the Hilton hotel and $1000 in spending money.
The prize package also includes double tickets to the Circle Lounge at the newly-opened Berkeley Cinemas complex in
Botany Town Centre – the sister cinema to Reading Cinemas The Palms – with luxury recliner seating and complementary
food and beverages.
Background: Reading Cinemas The Palms opened in September 2003 and usually averages 11,000 customers a week. Reading
Cinemas The Palms is a joint venture between US-based Reading Cinemas and New Zealand private company Everard
Entertainment, which also operates four complexes in Auckland – Botany Town Centre, Mission Bay, Takapuna and
Whangaparaoa. Reading Cinemas The Palms recently won the Leisure category of the NZ Retail Interiors Association retail
design awards.
ENDS