19 January 2005
Fonterra Appoints Global Marketing Director for New Zealand Milk
Fonterra Cooperative Group has announced the appointment of Mr Brett Henshaw to the position of Global Marketing
Director with New Zealand Milk, Fonterra's consumer goods business. Mr Henshaw will take up his new position on April 1.
Mr Henshaw, 43, is currently working in Australia as Marketing Director of Colgate-Palmolive, a position he has held
since 1998. The Australian operation is one of Colgate-Palmolive's largest subsidiaries in the world.
Mr Henshaw's career at Colgate-Palmolive began in 1986 and has seen him working in Australia, London, New Zealand and
New York. He has run marketing departments in three different countries and held a global staff role in New York.
Announcing the appointment, Managing Director, New Zealand Milk, Sanjay Khosla said Mr Henshaw has a strong track record
in growing profitable brands across a wide range of international markets.
"The primary focus for New Zealand Milk is on developing the potential of the brands that produce the greatest value for
our shareholders. This year we are intensifying our efforts in developing our portfolio and create Power Brand positions
in key markets globally.
"Brett's experience in brand management, strategic leadership and innovation will further enhance New Zealand Milk's
marketing drive. During his time in New York he worked with marketing in over 30 subsidiaries in all geographic regions
and has significant breadth of experience in working with global business partners," Mr Khosla said.
Born and educated in New Zealand, Mr Henshaw gained a Bachelor of Commerce, majoring in marketing strategy and strategic
management from The University of Auckland.
Mr Henshaw said: "I was attracted to the global opportunities and responsibilities offered by Fonterra, and I am looking
forward to being home and the challenge of working in an industry so fundamental to New Zealand".
ENDS