INDEPENDENT NEWS

Korean Air returns for summer

Published: Fri 3 Dec 2004 12:40 AM
3 December 2004
Korean Air returns for summer
Korean Air’s direct Christchurch to Incheon (Seoul) service will take off from Christchurch International Airport tomorrow.
Flying three times a week during December, January and February, this direct service will significantly increase the cargo capabilities for freight operators as well as provide a huge boost to Christchurch and South Island tourism operators.
‘We’re delighted that Korean Air is returning for the peak summer season.’ said chief executive George Bellew. ‘The service gives fabulous access for passengers to travel to North Asia and in particular China while providing local exporters and importers with great access to key markets on the worlds number-two air cargo carrier’ Korean Air has a fleet of 119 aircraft and is one of world’s top 20 airlines, operating almost 400 passenger flights per day to 90 cities in 33 countries.
Direct flights to Incheon connect Christchurch to an important North Asia hub with good services to a number of destinations including Hanoi, Beijing, Shanghai, Tokyo as well as a large number of smaller Japanese and Chinese ports.
The airport company has launched joint venture media campaigns in Korea, using the internet and press advertising to promote South Island destination holidays and the direct Korea – Christchurch flight.
‘Last year inbound Korean holiday makers on this direct service brought approximately $29 million into the region’ said marketing manager Glenn Wedlock ‘The potential of the market is huge and we’re working hard to maximise this.’
ENDS

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