Loving that Endless Summer Feeling
MasterCard International launches ‘Endless Summer’ cardholder promotion – enter for a chance to win three summer
holidays in a year
Auckland, 17 November 2004 – Do you remember, as a child, looking forward to summer and wishing it would never end?
Tapping into these fond memories of the long, lazy days of past summers, MasterCard International has created a
fantastic cardholder promotion, offering MasterCard cardholders the opportunity to enjoy three beautiful summer holidays
during 2005 and stretch their summer over a whole year.
One lucky cardholder will win three holidays for four people - to the Maldives, Hawaii, and Hayman Island - including
$5,000 spending credit on their MasterCard card for each destination. In addition to the main prize, MasterCard
cardholders have the chance to win one of 11 breaks for two in Queensland by simply registering their purchases during
the promotional period.
The ‘Endless Summer’ promotion is easy to enter. Every time MasterCard cardholders use their card for any purchase
between 1 November 2004 and 16 January 2005, they will be automatically entered into the draw for the main prize. In
addition, cardholders have the opportunity to win one of 11 weekend breaks for two in Queensland by registering their
purchases online at www.mastercard.co.nz, by phone at 0900 300 22 or by SMS , by sending the first six digits of their
MasterCard, their first name and the purchase amount to 31 32.
“We are delighted to be able to offer this incredible experience to cardholders”, said Michelle Pilot, Director,
Marketing for MasterCard in Australia and New Zealand. “The advantage of the main prize is that the winner can stagger
their holidays over the course of a year allowing them to extend that summer feeling across the whole year. In addition
they can plan ahead and accommodate any time restrictions their guests may have. They can take up to nine different
friends and family members over the three holidays and enjoy three different holiday destinations with different loved
About MasterCard International
MasterCard International is a leading global payments solutions company that provides a broad variety of innovative
services in support of our global members’ credit, deposit access, electronic cash, business-to-business and related
payment programs. MasterCard International manages a family of well-known, widely accepted payment card brands including
MasterCardâ, Maestroâ and Cirrusâ and serves financial institutions, consumers and businesses in over 210 countries and
territories. The MasterCard award-winning Pricelessâ advertising campaign is now seen in 96 countries and in 47
languages, giving the MasterCard brand a truly global reach and scope. For more information go to