15th November 2004
Sunday Star-Times'Sunday Magazine Proves A Winner
The Sunday Magazine has quickly become a firm favourite with readers according to a recent survey.
81 percent of the nearly 6,000 readers surveyed rated Sunday Magazine as good or excellent and it is proving very
popular with younger readers with 46% of those who read the Sunday magazine aged under 35.
Sunday Magazine editor, Lauren Quaintance, says the survey results reinforce the positive feedback the team have been
getting about the Sunday magazine.
“The results are outstanding for a publication that was only four months old at the time of the survey. It highlighted
the sections that people really enjoyed including Getaways, Feast, and Little Black Book.
“Just as importantly it identified areas of content people would like to see expanded or improved such as more in-depth
stories and the inclusion of crosswords and competitions. It gives us a very good foundation to work from as we continue
to develop the magazine”
The magazine proved popular with those in the higher income bracket. The mean household income among those surveyed was
$87,361 (national average $62,556).
Cate Brett, editor of the Sunday Star-Times is delighted with the benefits the Sunday Magazine is bringing to the
newspaper.
“The survey has shown that the magazine is encouraging those under 35 to purchase the Sunday Star-Times more frequently.
This is very positive as this age group tend to be lighter readers of newspapers.”
The survey also showed that almost half the readers (45%) keep the magazine for two – four days, while a further 10
percent keep Sunday magazine for five - ten days.
“These results confirm that Sunday is not only delivering an extended weekend read, but is a magazine our readers are
dipping into seven days of the week,” said Brett.
ENDS