15 November 2004
Leggo's Pasta Meals Authentic Italian in Two Minutes
Eating on the run and can't find anything that quite hits the spot? Look no further than Leggo's Pasta Meals which have
just hit the pasta shelves in supermarkets throughout the country.
Leggo's Pasta Meals combine delicious pasta with a selection of four sauces: Sundried Tomato and Garlic, Chargrilled
Vegetable, Calabrese (97% fat free) and Napoletana (97% fat free). But it is not only the premium flavours that make
them stand out. Leggo's Pasta Meals are ready in two minutes from pantry to the table - that's less time than it takes
to make a cup of tea - making them the perfect choice for a great meal on the go.
Made of high quality pasta and sauce, Leggo's Pasta Meals really raise quality expectations for heat and eat meals. With
strong robust flavours and generous portion size Leggo's Pasta Meals taste like real food should, unlike some other
foods in the heat and eat category.
Leggo's Pasta Meals are complete with a microwave safe bowl and a cover to keep the microwave clean, meaning all you
have to do is combine the pasta and the sauce, which are in individual pouches, cover with the lid and cook for 2
minutes in the microwave. No additional dishes are required, making Leggo's Pasta Meals a truly convenient meal.
Launching the product in New Zealand is well known personality Joe Cotton of Popstars and Celebrity Treasure Island who
is continuing the Leggo's tradition of 'Speaking Italian' in a television commercial. In Australia well known
personalities including (Martin Sachs, Kate Fisher, Kerrie-Anne Kennerly, Goff Whitlam, Vince Colossimo and Kerry
Armstrong) have worked with the classic Leggo's 'Speaking Italian' series. This is the first New Zealand version to be
created and is sure to make an impact.
"The Leggo's Pasta Meals are a great product and I am pleased to be working with such a trusted brand," said Joe Cotton.
This year Leggo's Pasta Meals were awarded first prize in the Ready to Eat Category at the SIAL International Food
Products Exhibition held in Paris. SIAL is the international food products exhibition which is hailed as the biggest and
best trade show for branded products in the world. It is a consumer trends showcase that monitors international food
innovation. Leggo's also won the SIAL Award for Best Australian New Product.
Leggo's Pasta Meals Key Points - Stored on the shelf in the pasta sauce section of supermarkets, not the freezer -
Cooked in two minutes in the microwave - Available in 4 flavours - Sundried Tomato & Garlic - Chargrilled Vegetables - Calabrese (97% fat free) - Napoletana (97% fat free) - RRP $5.79
for 390g pasta meal - Complete with a microwave safe bowl and splash guard for no mess - Winner of the SIAL Paris 2004
Awards for Best Ready to Eat Product (International) and Best New Product (Australia)