Trademe.co.nz stars in NetGuide Web Awards
Online auction site Trademe.co.nz, has starred in this year’s NetGuide Web Awards, the premier competition for
recognising the best websites produced in New Zealand. The site has scooped Best Trading Site and has claimed the
awards’ top prize, Site of the Year.
Editor of NetGuide magazine Nigel Horrocks said that the site’s success in the NetGuide Web Awards is consistent with
its outstanding performance over the last few years.
“Trademe’s achievement reflects its exponential growth in a booming web-sector. New Zealanders are taking to online
trading like ducks to water. Trademe’s scoop is what you would expect from New Zealand’s fastest growing company, and
demonstrates strikingly how the internet can create a career.”
Started in 1999 by 23 year-old Sam Morgan, Trademe.co.nz took two and a half years to become profitable. Since then it
has experienced growth on a massive scale, and was named New Zealand’s fastest growing company of 2004 in the
Deloittes/Unlimited Fast 50.
Trading sites account for a huge proportion of online traffic. In July alone Trademe attracted 952,244 unique visitors
with 250 million page views – around 30 to 40 percent of all traffic on the co.nz domain. In this context, its win in
the NetGuide Web Awards is even more impressive.
“Our decision to separate trading from the e-tail category in this year’s NetGuide Web Awards recognises New Zealand’s
growing obsession with a global phenomenon – but it also lets us monitor the competition more closely. This is a hotly
contested market – it’s just a matter of time before names like Trademe become as well known in New Zealand as sites
like eBay in the US.”
Other finalists in the Best Trading Site category included traderpoint.co.nz, auctioncity.co.nz, oneway.co.nz and
trade-exchange.co.nz.
Winners were selected based on an overall ranking, a combination of the number of votes registered for each site on
NetGuide’s website (www.netguide.co.nz) and their average rating out of 10 by voters. Special categories such as Most
Innovative Use of the Web, Best Personal Blog, Best News Service and Best New Website or Relaunch were decided by an
independent panel of judges, including international expert Kevin Maney, one of America’s top technology writers.
Other independent judges included Susanna Stuart, a Senior Financial Advisor for PriceWaterhouseCoopers, and Warwick
Roger, award-winning journalist and current editor at large for North & South.
Winners in 16 different categories in the NetGuide Web Awards will receive their prizes at an awards evening at the
Hyatt Regency Auckland tonight, hosted by Jaquie Brown from TV channel C4 and featuring guest speaker Ralph Norris,
Managing Director and CEO of Air New Zealand.