Kan Gives The Low Down On Low Fares

Published: Wed 20 Oct 2004 12:29 AM
20 October 2004
Kan Gives The Low Down On Low Fares
Raybon Kan is hitting the air waves with Freedom Air in a new advertising campaign set to uncover the true culture of the value-based airline.
The television campaign uses the concept of an ‘investigator’ type character who follows the experience of a range of different travellers to find out what Freedom Air is really all about. This is also complemented by a radio campaign outlining Freedom’s key messages.
Freedom Air sales and marketing manager Rachel Gardiner says although most consumers are aware that Freedom Air offers low fares, many of them are not aware of the other perks the value-based airline offers.
“Viewers can expect to learn about 25% discount fares for children, the ease and discount of booking online, the culture of Freedom Air service and naturally, they are reminded about Freedom’s really, really small airfares.”
Ms Gardiner says Raybon Kan’s the ideal person to front the television campaign and will also front the radio/travel show spot that will run on Saturday mornings on More FM.
“Raybon’s very likeable, he’s funny, down to earth, honest and challenging. He calls it how it is and we know this sits well with our customers.
“As our print campaign says – if we weren’t an airline, our motto would be ‘down to earth’ so it’s easy to see why Raybon’s an ideal fit with the Freedom Brand.”
Having just completed his nationwide tour “Raybs against the machine” Mr Kan is looking forward to the campaign which begins last weekend.
“I’m totally stoked to be associated with Freedom Air ‘cause I believe in freedom and liberty for all people and Freedom Air is about giving people choice. And all of their destinations totally rock!
“The shoot was a tonne of fun. All that action in an aeroplane, I felt just like Tom Cruise in Top Gun.”
Mr Kan says he was so impressed with the scripts he was laughing before he could get the lines out.
The DDB campaign, which will roll out over the next five months, comprises eight ads all featuring a catchy tune specifically produced in Los Angeles.

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