Another Record For Prime
Prime Television, New Zealand’s fastest growing Television Network, hit another record high, for the week commencing 3rd
October.
Last week Prime Television recorded it highest ever weekly channel share with a 6.3% share in the 6.00pm – 10.30pm time
slot for AP 5+. Additionally, a record 6.6% share was reached against Prime’s core demographic, AP 25-54, 6.00pm –
10.30pm.
Leading programs for the week included Prime’s flagship programme Who Wants To Be A Millionaire, which averaged a 16.5%
share AP 5+, the hugely popular BBC docu-drama Seven Wonders of the Industrial World, 12.5% share AP 5+ and Prime’s
legendary motoring programme, fronted by Jeremy Clarkson, Top Gear, which achieved a 9.9% share, AP 5+.
Prime Television’s top 10 programmes for the week include:
AP 5+
(000’s)
1. Who Wants to Be A Millionaire 265.3
2. Seven Wonders of The Industrial World 179.6
3. Crocodile Dundee in Los Angeles 166.8
4. Top Gear 164.3
5. The New Detectives 148.0
6. Iraq the Cameraman’s Story 125.0
7. Eastenders (Tuesday) 110.9
8. The Footy Show 102.0
9. Eastenders (Thursday) 101.2
10. The Bill (Saturday) 101.2
INFORMATION SOURCE: TV MAP/NMR