29 September, 2004
Milk For Every Body
Anchor brings a healthy new meaning to milking it
Are you getting the right milk for your body? Anchor has moo-ved its milks ahead of the times and launched its new range
of milk types to suit the specific needs, ages and stages of every New Zealander.
Anchor milk has always been a delicious and healthy family favourite, but now, consumers are able to select precisely
the right milk to match their individual health, lifestyle and taste requirements.
This month sees the launch of a completely revamped Anchor milk range, including new packaging, names and improved
formulations for some of New Zealand’s favourite milks. For example, “Anchor Blue Top” is replaced by “The Milk”.
Although it’s the original blue top milk that generations of Kiwis have grown up with, the name is now synonymous with
that much asked question “have you got the milk?”
From Anchor Mega Milk for kids (and the young at heart), to Anchor Xtra for active people and pregnant women, to Anchor
Vital for people 35 and over, there’s an Anchor milk for every body – all available in-store this month.
“Milk is not just a drink for growing children, it is a delicious, natural, healthy drink that’s good for every body,”
says Richard Manaton, marketing director for New Zealand Dairy Foods. “A vital source of calcium, protein and other
nutrients, milk is a staple part of everyone’s diet, so it’s essential that people of differing ages and lifestyles get
what they need from it.”
“All Anchor milks can be consumed simply by the glass, added to hot drinks, eaten with cereal or used in any recipe
containing milk,” he adds. “By selecting the right milk for your body, you can be sure to get the right kinds of
nutritional goodness with every sip or spoonful.”
To help consumers select the right milk, Anchor has developed the “Anchor Milk Spectrum”. This is an easy to use,
interactive guide that tells people all they need to know about every milk in the range, so they can choose the best
milk for their bodies.
Here is a snapshot of the new Anchor milk range:
The Milk from Anchor is the original blue top milk that Kiwis grew up with. A delicious, smooth, full-bodied taste
packed with nutrients for growth and strength. The Milk is a high-energy milk that the entire family will want to drink.
Anchor Lite is a great all-rounder for those who enjoy the lite side of life! Light on fat and big on flavour, Lite is
full of natural goodness. At 98.5% fat free, Lite has half the fat of standard milks like The Milk from Anchor, with the
added bonus of a real milk taste.
Anchor Mega Milk is designed for the healthy development of mega-strong, mega-healthy Kiwi kids. Super-charged with 40%
more calcium than standard milks like The Milk, Mega Milk offers a bone health bonus for growing kids. Mega Milk also
has built in vitamins A & D to improve calcium absorption to give kids a great-tasting, mega-nutritional boost.
Anchor Vital is low in fat and cholesterol, and contains added Omega-3, which is known to help maintain a healthy heart.
High in calcium, Vital is also ideal for helping adults to maintain strong and healthy bones.
Anchor Xtra is for those who like to keep their active lifestyle pumping. It is packed with extra protein to feed
muscles and crammed with extra calcium to build strong bones and it’s low in fat too! Great for growing teens, pregnant
and breastfeeding women and physically active people looking for the most out of their diets.
Anchor Supertrim is perfect for those who like to look after their super figure. This non-fat, low carb milk has 44%
less calories than The Milk, while delivering an essential calcium boost for bone strength. Supertrim is easy to drink
and has a light, refreshing taste.
Fiona’s exclusive Anchor creations will be featured in special Anchor milk information brochures. They range from Vital
Leek and Potato Soup, a hearty soul food using Anchor Vital, to the gorgeous Supertrim Pumpkin, Feta and Coriander
Fritters with Tomato Salsa, using Anchor Supertrim.
Anchor Lite Custard with Hot Fruit Salad is a lite and luscious dessert, Mega Milk Fresh Fruit Smoothie makes for
mega-tasty, healthy after school snack, and the action packed Anchor Xtra Cranberry and Almond Bircher Muesli provides a
kick-start to the day.
The full Anchor range of milks is now available throughout stores nationwide.