ACP Media appoints DDB as group media agency
ACP Media announced today that it has appointed DDB as the media agency for the New Zealand operation.
ACP Media CEO Heith Mackay-Cruise said the appointment of DDB was an important strategic decision that would further
strengthen the company’s position in New Zealand. DDB will have media responsibility (both strategic planning and
buying) for the ACP Media consumer division and the Trader Group.
“We wanted to align ourselves with a leading media agency that will assist ACP Media in meeting our aim of becoming New
Zealand’s leading media company. We chose DDB because they impressed us with their expertise in strategic planning,
media prowess and buying capabilities,” said Mr Mackay-Cruise.
“They have a track record of creating innovative and effective campaigns that draw on their sharp insights into consumer
behaviour and attitudes.”
“We’re thrilled to be working with ACP Media. It is already New Zealand’s leading magazine publisher with a wide range
of iconic titles – from Woman’s Day and Home & Entertaining to Metro and Auto Trader. ACP Media is a dynamic company with exciting plans for the future and we are
looking forward to being a part of it,” Kath Watson DDB Group Media Director says.
The ACP Media account is worth approximately $NZ3-5 million.
About ACP Media ACP Media is New Zealand’s leading magazine publisher. The company’s Consumer Division publishes some of
the country’s most popular magazines, including Woman’s Day, Australian Women’s Weekly and Next, and iconic titles such
as Metro and North & South. The Property Classifieds Division’s stable includes Property Press and the recently acquired Real Estate and
Extra, while ACP Media’s Trader Division publishes a range of classified advertising titles, and owns New Zealand’s
largest classifieds website, traderpoint.co.nz. ACP Media operates a national distribution network through its
subsidiary Netlink, which distributes publications to retailers across the country. ACP Media is a subsidiary of
Australian Consolidated Press Limited, a division of Publishing and Broadcasting Limited.