Cosmetic Surgery Not Cutting It For New Zealand Women
New Research from Olay Sheds Light on Skin Care of New Zealand Women
Olay, a global leader in skin care and a brand trusted by women the world over for more than fifty years, recently
commissioned Colmar Brunton to conduct the Olay National Skin Care Survey . The survey is one of the most comprehensive
consumer research studies into the skin care habits of New Zealand women and delivers some surprising results.
Two thirds (67%) of the more than 3,700 Kiwi women participants of the survey said they have a regular skin care regime.
Of those women with a regular skin care regime more than four out of five women (86%) were concerned about the signs of
ageing, although only one fifth (20%) say they would consider a surgical procedure to turn back the clock. These results
contradict overseas studies and trends that indicate women are following Extreme Makeover and Nip/Tuck role models in a
quest for younger skin. It appears Kiwi women are a little more practical when it comes to fighting back the signs of
ageing.
Dr Amanda Oakley, Clinical Associate Professor in Dermatology at Waikato Clinical School, University of Auckland
comments, “The results of the Olay National Skin Care Survey are very interesting. I am a little surprised that only 15%
of women conduct a regular skin care regime to protect against sun damage, however it seems people care about today more
than about tomorrow. It is also disappointing that the figure for those who are concerned about the signs of aging
wasn't 100%. Skin cancer is a huge problem in this country and is reflected by lack of sun protection and tolerance of
significant sun damage”, continues Dr Oakley.
With regards to cosmetic surgery, Dr Oakley comments, “The responses to this section of the survey suggest that New
Zealand women may be poorly informed about the relative costs, benefits and risks of cosmetic procedures, which range
from quick, safe injections to potentially risky major surgery.”
Raffaele D’Alisa, Senior Manager External Relations Australia and New Zealand Procter & Gamble comments; “We commissioned the Olay National Skin Care Survey to learn more about New Zealand women’s skin care
habits and attitudes to anti-ageing. The research shows that Kiwi women are challenging current hype and trends into
cosmetic surgery and are really embracing the latest skincare technologies.”