8 Jun 2004
42 Below wins a gold and a silver medal at the 42nd World Selection 2004 of Spirits and Liqueurs in Brussels
Auckland, 8th March: New Zealand vodka and gin maker 42 Below (FTB) today announced that it has won a gold medal for 42
BELOW Pure Vodka and a silver medal for SOUTH Gin at the 42nd World Selection 2004 of Spirits and Liqueurs, Monde
Selectionâ, run by the International Institute for Quality Selections.
The Brussels spirit competitions are rated as one of the most important in the world and the win allows 42 Below to use
the medal for 5 years on bottles, packaging, and in the promotion of these two products.
“This will boost the prestige of our brands in the eyes of key sales agents, distributors and buyers in our new and
developing export markets,” said Geoff Ross, 42 Below’s Chief Vodka Bloke.
The awards are decided at the Monde Selectionâ by a jury that is comprised of a group of specialists appointed for their
professional knowledge. But they do not rely on sensory analysis alone – they often carry out chemical and
bacteriological analysis at official or approved European laboratories, also checking conformity of the labelling.
“New Zealand certainly has an advantage over many Northern Hemisphere operations. The origin and quality of our
ingredients mean we have a great head start. Rationally and emotionally New Zealand's pristine, natural environment is a
strength for our brands,” said the Chief Vodka Bloke.
42 BELOW Pure Vodka and SOUTH Gin were the only products that the company entered in the awards. The company also makes
a range of uniquely New Zealand flavoured vodkas including Feijoa, Passionfruit and Manuka Honey.
ENDS