Television Advertising revenue up 10.8%
Television advertising revenue increased by 10.8 per cent ($12.3 million) to $126.5 million for the three months to 31
March 2004 compared to $114.2 million for the same period in 2003.
The NZTBC's Executive Director, Bruce Wallace said, "Continuing improvements in revenues are encouraging and show
excellent support from advertisers for television. Nielsen Media Research reported category growth in retail, food,
cosmetics, household products and insurance." He said this reflected both the highly competitive economy and the level
of consumer demand.
Wallace reported that television companies were forecasting ongoing solid growth for the rest of the year despite
warnings from economists of a slowing in economic growth.
The returns are from CanWest New Zealand, Prime Television New Zealand, Television New Zealand and SKY Network
Television.