12th May 2004
For breakfast, energy, calorie counting or wellbeing, Molenberg now has a complete range of breads to fit all lifestyles
at any time of day – with the launch of three new variants.
Toast-sliced COMPLETE is a tasty breakfast bread that promises a convenient and nutritious start to the day for families
looking for maximum taste and take-off.
For wellbeing, Molenberg’s VITAL helps manage life’s demands – with a delicious blend of soy and linseed and the added
goodness of calcium from milk. In fact, two serves (4 slices) of toast provide over 40% of an adult’s recommended daily
intake of calcium.
ENERGY PLUS provides fuel for active people – with its winning combination of kibbled grains and honey for energy, plus
oats for essential dietary fibre. Each serve (2 slices) of Energy Plus toast delivers 840 kilojoules of energy.
These three breads complement Molenberg’s ORIGINAL (brimming with dietary fibre and carbohydrates) and BALANCE light
grain bread (only 82 calories per toast slice).
Scott Wright, Marketing Manager – Breads & Ingredients – Goodman Fielder says: “People are now seeking breads that not only taste great, but are better for them.
Likewise we’ve recognised that energy levels fluctuate – and regardless of your level of performance, everyone needs
extra energy to lead a full and active life.
“With the newly expanded Molenberg range we’re offering a wider choice of healthier grain options - to make choosing
your daily bread so much easier.”
The complete Molenberg range is available now through supermarkets nationwide. Look out for the distinctive new
packaging, all featuring the National Heart Foundation Tick.
ENDS