Media Statement March 29, 2004
Kapiti Fine Foods Creates New Senior Marketing Role
Kapiti Fine Foods has announced the appointment of Chris Green to the newly formed position of marketing manager,
effective from April 6, 2004.
In the new role based in Palmerston North, Chris Green will be responsible for the management and implementation of the
Company’s sales and marketing strategies for cheeses, ice cream and beverages.
Kapiti Fine Food was established as an independent player in the dairy-based food sector in October 2003 through the
merger of Kapiti Cheese Ltd and United Milk ltd.
Kapiti Fine Foods CEO Greig Shearer said this was a key strategic appointment for the new Company, with responsibility
across the full product range in foodservice, retail and export markets.
“Chris brings a wealth of experience to the new role. He will have responsibility for the maintenance and development of
the highly valued Kapiti brand which is so widely respected in the hospitality industry, as well as being a household
name in cheeses.
“This new position signals an important progression for the Company in terms of its consolidation and growth aspiration
across it core products areas. It also reflects our determination to maintain our customer focus and continue the
heritage of product innovation which has been a hallmark of the cheeses business since it was founded in 1984.
“Chris has a strong background in sales and marketing, and the practical skills and experience to drive success in this
area,” he said.
Chris Green will join the business with over eight years experience in sales, account management and marketing in FMCG
and service industries. He has wide experience of product and category management, and sponsorship and event management.
His FMCG experience includes periods with the beverage company, Coca-Cola Amatil (NZ) Ltd, and petroleum retailer,
Caltex NZ.
He comes to Kapiti Fine Foods from the techology company, Exicom Technology Ltd, in Wellington, before which he held
senior marketing positions with Telecom New Zealand Ltd.
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ABOUT KAPITI FINE FOODS
Fully integrated dairy foods company
Producing branded milk, cream, cheeses, and ice cream
Total sales – around $60 million
Production locations: Paraparaumu and Palmerston North
Total staff: 210
ENDS