Inspiration – where do you find yours?
MasterCard Captures Home Improvement Inspiration with New Priceless® TV Commercial
Auckland, 26 March, 2004 – MasterCard International is targeting New Zealand and Australian home improvers with its
latest Priceless® TV commercial Inspiration, which will air nationally from March 28, exploring everyday inspiration for
home improvement and renovation projects.
The 30 second TVC features a man having dinner in a restaurant with his colleagues. There, he finds inspiration for his
renovating project by all things around him. As he notices a woman with a beehive hairdo across the restaurant, the
voiceover says: “Adding another storey: $50,000”; a small boy with missing front teeth prompts: “Knocking the back wall
out: $2,000”; a waitress with dazzling earrings: “Chandelier for the dining room: $3000”. The TVC then shows the man in
his newly renovated house and the voiceover says: “Finding that creative bone in your body: Priceless. There are some
things money can’t buy. For all your home improvement ideas there’s MasterCard. Accepted wherever inspiration takes
you.”
Inspiration was created and shot in Australia by advertising agency McCann-Erickson Sydney and production company
Radical Media. This is the seventh MasterCard Priceless TVC produced for the Australian and New Zealand markets.
Natalie Lockwood, vice president, Marketing, MasterCard Australia and New Zealand said “the insight behind the campaign
is that home improvement is a very personal and creative process. Your home is where you can demonstrate your
creativity.”
“MasterCard is the best way to pay for all your home improvement needs,” she said.
MasterCard’s Priceless TVC will run for seven weeks on TV One, TV2, TV3 and Sky TV.
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About MasterCard International
MasterCard International is a leading global payments solutions company that provides a broad variety of innovative
services in support of our global members’ credit, deposit access, electronic cash, business-to-business and related
payment programs. MasterCard International manages a family of well-known, widely accepted payment cards brands
including MasterCard, Maestro and Cirrus and serves financial institutions, consumers and businesses in over 210
countries and territories. The MasterCard award-winning Priceless advertising campaign is now seen in 98 countries and
in 46 languages, giving the MasterCard brand a truly global reach and scope. For more information go to
www.mastercardinternational.com.