Farmers Trading Donates More Than $60,000
The Farmers Trading Company Limited’s flood victims’ support appeal, “Farmers for the Farmers”, has raised in excess of
$60,000.
Over the weekend, Farmers’ customers were asked to ‘add a gold coin or more’ to their purchase total. Nation-wide, a
total of close to $32,000 was raised and this was matched by a donation of $30,000 by the company itself.
The extent of New Zealanders’ generosity has come as no surprise to Farmers Director, David Norman.
“New Zealanders are, by nature, a generous lot and are always quick to provide aid and support during international
crises, let alone a catastrophe on our own soil. Despite a number of higher profile appeals being launched
simultaneously, our customers still donated whatever they could in our stores over the weekend. And, in many cases their
donations were in addition to larger sums already donated through 0900 appeal services. We thank them for their
heartfelt response,” Mr Norman said.
Farmers’ total contribution of almost $62,000 will be distributed evenly between all the flood stricken regions
including Feilding, Rangitikei, Horowhenua and Hutt City.
And, when the flood clean ups begin in earnest, Farmers is also pledging to further support those families whose lives
have been shattered by the recent floods.
“Once the full extent of the damage is known, Farmers will look at other practical ways to assist families affected by
the floods. Options we are considering include extended interest free periods and substantial discounts,” Mr Norman
said.