New-Look Style Magazine Proves A Winner With Readers
The new-look Style magazine has proved popular with readers following its re-launch earlier this month. Preliminary
sales data from key outlets shows a significant increase over the previous issue and year on year.
Increased editorial content and practical advice on how to wear today’s fashions were the key focus for the re-launch of
the magazine – a new direction that has been well received by the target market, as these early sales figures indicate.
Style’s new editor, Stacy Gregg is pleased that the readers have responded so well to the magazine’s new personality,
the appeal of which, according to Ms Gregg, is summed up in the strapline: “Fashion and beauty that fit”.
“Our research showed that some fashion and lifestyle titles can be intimidating and perceived as elitist,” says Ms
Gregg. “With the new-look Style the goal was to strike a deliberate balance between directional and accessible fashion.”
“We have continued to report on international fashion trends, but have married these with local designers and chain
store offerings to ensure these looks can be easily adopted by New Zealand readers,” says Ms Gregg.
This commitment to balancing directional fashion with accessibility to the reader is reflected in Style’s support of the
L’Oreal New Zealand Fashion Week, specifically with the sponsorship of ‘Style on Stage’ - the highlights of the
collections and the only chance the public will have to buy tickets to a show at L’Oreal New Zealand Fashion Week.
The new-look Style magazine hit shelves on 4 August, and will continue to do so on a bi-monthly basis as the title moves
from a quarterly publication to one that readers can enjoy every two months.
Fairfax Magazines General Manager, Sarah Sandley says that this means readers will be able to renew their relationship
with the title regularly, and advertisers will have a more frequent avenue for maintaining their visibility with Style’s
mid to high socio, intelligent and discerning audience.
This promising growth in sales comes on top of a year on year circulation growth of 16.3% as released in the recent
Audit Bureau of Circulations (ABC) survey for January – June.