Report Vindicates Spirits Industry Position
The Distilled Spirits Association says the report of the review on broadcast liquor advertising vindicates the spirits
industry’s long-held position on the issue.
The review panel, headed by former Governor General, Sir Michael Hardi-Boyes, announced its recommendations this
afternoon, including the continuation of the current self-regulatory regime and allowing liquor advertising to be
broadcast from 8.30pm.
This change will see the liquor industry permitted to broadcast its advertising from 8.30pm (as opposed to 9pm) in line
with the start of Adults Only programming on free-to-air television.
This was a key recommendation made to the review panel by the Association in its submission and oral testimony.
“We’re extremely pleased with the decision,” says Thomas Chin, Chief Executive Officer for the Distilled Spirits
Association.
“The move brings the Code into line with Australian advertising regulations and was a logical step that not only
reflects current consumer thinking, but is also a tangible result of the liquor industry’s responsible attitude towards
its advertising.”
“The review panel’s report confirms the liquor industry’s ability to self-regulate and advertise responsibly.”
There is no direct linkage between liquor advertising and liquor consumption. Nor is there evidence to suggest that
advertising causes young people to drink or drink to excess.
“There is no evidence for a ban on liquor advertising and this vindicates the findings of numerous reviews there have
been over the last ten years.”
“We urge all industry players to continue to fully embrace the spirit of the self-regulatory regime to ensure it is
maintained for years to come.”