7 July 2003
Appointment Release
Liz Bridgeman, New Sponsorship Manager, Sovereign
Liz Bridgeman has been appointed Sponsorship Manager of one of New Zealand’s leading financial services companies,
Sovereign. She previously was Marketing Manager at the former TMP Worldwide (now known as TMP/Hudson Global Resources).
Liz will be responsible for Sovereign’s extensive sponsorship portfolio, which supports properties in the arts,
education, health and sporting arenas.
“My immediate focus will be on the Sovereign Sports Super Centre which is currently the training ground for the All
Blacks. This is one of the most sophisticated sports training facilities in New Zealand and nurtures so many individuals
and teams through to the top of their game on the world stage. If we can help cultivate the skills required to bring
home the Rugby World Cup, then that’s a huge accomplishment for a sponsorship.”
Liz has already got one launch under her belt since starting at Sovereign recently. “My first priority was to launch a
national scholarship programme for students aged eight to 17, called ‘Touch the Sky’. Its aim is to help children get
passionate about their own goals and dreams and commit their plans to paper in a national essay competition. We’ve
undertaken a three year commitment to this initiative because it takes that long to make a difference. Encouraging our
young people to be passionate about themselves helps them go further and get more out of life. It’s initiatives like
this that attracted me to Sovereign’s culture in the first place.
“My previous experience at TMP/Hudson has highlighted the importance of involving the entire staff in the opportunities
sponsorship provides, so the 800 staff at Sovereign will be experts on the community initiatives we’re involved with in
no time.
Liz has an International Business Diploma from Massey University and prior to entering the corporate world, enjoyed
eight years on the professional show jumping circuit in New Zealand, Canada and the USA.
Ends