Resene Wins Interim Injunction Against Orica
FOR IMMEDIATE RELEASE 3 JULY 2003
Appropriation of Resene Spanish White and Resene Pearl Lusta colours and colour names by Orica.
1. Resene have a long history of product innovation, a strong colour offering and a unique marketing style. We are
committed to protecting this hard earned position.
2. Much to our disappointment, we discovered in early March that a competitor had chosen to reproduce two Resene
colours - Pearl Lusta and Spanish White in their new colour range.
3. Both colours are distinctive to Resene and have been an important part of the Resene colour range since the
early 1970's. Their long sales history and popularity have made these two colours iconic to Resene, featuring
extensively in Resene colour charts and promotional materials as well as in external media. Both specifiers and retail
customers alike strongly associate these colours with Resene.
4. Our disappointment in this action was heightened as a verbal agreement had been reached some years ago between
our two companies to respect each others intellectual property in this area.
5. Resene have endeavoured to resolve the situation amicably but have been advised by Orica management that they
believe it is their right to use Resene colours and colour names under their own branding.
6. We strongly disagree - Orica's stance has forced Resene to undertake legal proceedings to protect our colours
and colour names.
7. As part of a large Australasian conglomerate with vast resources at their command, far in excess of the
resources of Resene a privately owned New Zealand company, we are disappointed that Orica have chosen to copy key Resene
colours and colour names rather than develop their own. We believe it is not unreasonable to expect our competitors to
respect our innovation and uniqueness just as we respect theirs.
8. As a result, Court proceedings were issued. An interim injunction was awarded to Resene Paints Ltd by Justice
Hammond in the Wellington High Court on 2 July 2003.
ENDS