Sctoom- 1 year old and in the black
Auckland/Gulf Harbour – Marketing Communications agency Sctoom Incorporated (NZ) Ltd. has turned one year old and is
operating in the black.
In the past year, the company has transformed itself from a relatively unknown operation to ‘the new black’ for all
types of communications and advertising products.
Last month (April, 2003) Sctoom opened a second office – located in the new East on Quay office building complex in
Parnell, Auckland. With an impressive client list, and multi-million dollar accounts to match, the company is riding
high and well positioned to continue building on the past year’s successes. The secret to that success can be summed up
in two words: simple honesty.
As company CEO David Mack explains, “At Sctoom we don’t tell clients what they want to hear. We tell them if a product
or idea stinks. We don’t candy coat it, we deliver it straight up with no smoke and mirrors, and our clients like that.”
Sctoom’s unorthodox approach has enabled the organization to win over some key clients, including Gateway to Queensland,
Sanctum Apartments, and Starline. In the process, it has carved out a reputation for delivering high-quality, honest and
effective marketing products.
Having grown from a one-man operation, the company now employs 13 staff members and is poised to launch a new office in
Wellington later this year. Sctoom has successfully transformed itself into a serious contender in the Auckland business
scene with both an impressive client list and solid financial base.