INDEPENDENT NEWS

Bernice Mene instore visits for e-sensuals

Published: Wed 9 Apr 2003 11:37 AM
Bernice Mene instore visits for e-sensuals
Sports Star Instore For E-Sensuals Lingerie
Kiwi sports star Bernice Mene will host exclusive e-sensual lingerie parades at The Warehouse's Albany and Nelson stores later this week. Mene, the face of e-sensual lingerie, will introduce the latest e-sensual lingerie ranges. There will also be spot prizes and Mene will be signing e-sensuals posters.
Each instore event is scheduled for 12 noon until 2pm. Mene will be at The Warehouse in Albany, Friday April 11, and The Warehouse in Nelson, Saturday April 12. The e-sensual lingerie range is modern and stylish, perfect for both work and play. Designed for women who are fashion savvy and want real value for money, e-sensual lingerie is sold exclusively through The Warehouse.
Mene, launched as the face of e-sensuals last November, has already appeared in an e-sensuals television, billboard and instore advertising campaign. Justine Cameron, e-sensual lingerie brand manager, says Mene was chosen to front the brand because she epitomises the strong spirit of the quintessential New Zealand woman. "Mene is a great role model for women - busy, active, professional and successful. And when you're this busy, the last thing you want to worry about is your underwear," Cameron says. "e-sensual lingerie is designed to be an 'essential' part of your day, delivering comfort and style no matter what the day brings," Cameron says.
New e-sensuals styles are introduced every few months to keep the range up to the minute. All bras are priced at $19.99 and all briefs from $9.99. Styles currently instore include a key basics range in black and skintone, an activewear range and a new fashion range called Grace. The Grace range features stretch lace in a contour and underwire bra, trouser brief and g-string.
Bendon Ltd has nine brands in its stable, including Elle Macpherson Intimates, Bendon Lingerie, Fayreform and hey sister!

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