New Idea Gives Itself A Makeover
Bigger, Brighter, Bolder
Women’s lifestyle magazine New Idea is giving itself a makeover.
New Zealand’s freshest and liveliest magazine is about to become bigger, brighter and bolder. New Idea will next week
unveil an ambitious new style that increases the length and width of its pages, providing room for larger photos and a
cleaner layout.
The new New Idea will also upgrade its paper stock to a heavier, whiter grade – meaning pictures and layout will clearer
and more dazzling than ever.
New Idea editor Fleur Revell said the update is part of an ongoing commitment to constantly improve both the look and
content of the flagship publication.
“New Idea will certainly be more appealing in presentation – but this is much more than a cosmetic change,” said Fleur.
“Our new look New Idea is directly responding to our growing readership, who are telling us they want more of us each
week,” Fleur said.
New Idea readers have already benefited from their magazines increased emphasis publishing stories relevant to New
Zealanders, and its dedication to quality writing.
“Our readers are sophisticated people who want a quality product, and we are committed to constantly improving that for
them,” Fleur said.
The refreshed publication includes more celebrity news and pictures, a larger home and lifestyle section, more health,
more beauty and more up-to-the minute food and cooking tips.
At the same time, New Idea will retain the fresh thoughts and sassy attitude that is increasingly making it a winner
with readers.
“My mandate here is to preserve all of the traditional loyalty and strengths of New Idea, while at the same time making
sure that a growing new generation of readers are compelled and committed to our publication. I think our team here is
achieving that,” Fleur said.
Sandra King, xxxxxxx, for Pacific Magazines, publisher of New Idea, said the fresh approach is proving to be a winner
with readers and advertisers.
“New Idea is moving forward strongly and this latest initiative will continue the momentum,” she said.
New Idea will increase its promotion through newspapers and television, and vibrant new point of sale material will also
be available to retailers.
“Our makeover will ensure New Idea has greater impact o the newsstand, is highly appealing and has more style and
value,” Sandra said.
After all, that’s what New Idea readers want.