Media Release
Farmlands opens new store in Wanganui
Retail group Farmlands is opening a new store in Wanganui to take advantage of growth in the region and reposition
rural-related products in the city.
Farmlands chief executive John Newland said the company is confident about the outlook for its business and the
continued expansion of its chain is supported by increasing demand for its services.
“We are optimistic that initiatives like the opening of this store, and expansion of our product range, will see
Farmlands continue to prosper,” he said.
Farmland’s new store in Wanganui more than doubles the size of its existing premises and includes some specialist new
products.
A feature of the new Farmland’s store is the Premier Petz line of goods for companion animals, which is a significant
development for the retail group.
“We have a strong tradition as a service provider to the farming community and have been supplying nutiritional goods
for farm animals. With Premier Petz we are recognizing the opportunity to also supply specialty nutritional products,
treats and supplies to domestic pets,” Mr Newland said.
“Premier Petz is the first companion animal specialist chain to provide a comprehensive range of premium nutrition
products for cats, dogs and birds and we are thrilled to be launching this in Wanganui,” he said.
A supplier to the store will be Masterfoods Petcare, Wanganui. Masterfoods Australia New Zealand channel manager,
petcare, Jeff Herkt said the Premier Petz chain is an exciting development for the group.
“It’s a great asset for Wanganui and we expect it to grow strongly as Farmlands expands,” he said.
Another unique feature of the Wanganui store is that Farmlands will offer an expanded range of products for the urban
community, including apparel and garden supplies products.
“This new store signals that Farmlands is much more than a farm supplies store. We are obviously proud of our farm
supplies background and will continue to service that market – but increasingly we are finding demand for our products
in the city,” Mr Newland said.
The Wanganui store is one of 27 in the Farmlands chain, making the group a major retail player.
“Farmlands is experiencing good support and our customer base now includes dairy farmers, pastoral farmers, people
living on rural lifestyle blocks as well as those living in town,” Mr Newland said.
“We are excited to be expanding and expect to benefit from growth in Wanganui city and the surrounding region,” he said.
About Farmlands
Farmlands Trading Society Limited (Farmlands) is New Zealand's premier rural supplies company.
The cooperative was formed in 1962 and now boasts a membership of more than 15,000.
Farmlands is owned equally by all its members who receive a rebate and a member only discount when they purchase
products from all Farmlands store.
Through Farmacard, (Farmlands charge/discount card), many services and products are available from a variety of
suppliers, including main street and trade shopping facilities. Approximately 2500 agencies accept Farmacard, including
fuel health and general insurance, telecommunications, and fertiliser suppliers.
Everyone is welcome to shop in a Farmlands store. You don't have to be a member to enjoy the shopping experience.
Farmlands markets a huge range of rural and consumer merchandise at 27 stores throughout the North Island catering for
all agricultural types including sheep, poultry, kiwifruit, cattle, pipfruit, process crops, dairy, stonefruit, maize,
pigs, citrus, barley, berries, deer, grapes, goats, stud horses, market gardening, forestry, olives and avocados. The
group is also increasingly supplying goods for the urban community, including clothing, garden supplies and its Premier
Petz range of nutritional products for domestic pets.
ENDS