AIM Proximity Adds Loyalty Programme Expert, Appointing Liz Adams Group Account Director
AUCKLAND – AIM Proximity, New Zealand's leading direct and interactive marketing agency, today announced the
appointment of Liz Adams to the position of Group Account Director. “Liz Adams is a highly motivated, award-winning
direct marketer with extensive industry experience,” says Robert Limb, Managing Director of AIM Proximity. “We are
delighted to welcome Liz back to New Zealand and AIM Proximity, where her enthusiasm and specialist customer
relationship management knowledge will substantially benefit our clients.”
Liz Adams was previously employed by AIM Proximity in the late 1990s, when she managed a number of key accounts
including Air New Zealand, for which she gained three RSVP Gold Awards. Liz Adams left the company for Singapore in 1999
to direct the loyalty programme of Singapore Airlines. Before returning to New Zealand to take up her new challenge at
AIM Proximity, Liz Adams was an account director for Clemenger Proximity Melbourne. In that role she managed accounts
for Village Cinemas and Origin Energy, one of the largest energy companies in Victoria.
“I am delighted to be returning to AIM Proximity,” says Liz Adams. “I relish the challenge of leading one of New
Zealand’s most talented account services teams and working with an outstanding client base.”
About AIM Proximity and the worldwide Proximity network
Established in 1988, AIM Proximity is New Zealand's largest direct and interactive marketing agency, with offices in
Auckland and Wellington, as well as Sydney, Melbourne and Brisbane. Combining proven direct marketing leadership with
award winning database and new interactive media, AIM Proximity offers a complete range of solutions to bring brands
closer to customers.
AIM Proximity has won numerous awards in the last decade, including the ground breaking success at the 2001 New Zealand
Direct Marketing Awards when it became the first agency to pick up both major prizes, the RSVP Grand Prix and the
Supreme NEXUS. In addition, the company has achieved consistent success overseas, gaining recognition at the prestigious
US-based International Echo Awards and the Marketing Direct Awards in Britain.
AIM Proximity joined the worldwide Proximity group of companies in 2000. Proximity is a new generation Customer
Relationship Management (CRM) network which marries direct marketing with database, CRM and interactive media to create
and nurture brand relationships. Created for the new media environment, Proximity eclipses traditional direct marketing
by fusing together all of these principles.
More information on AIM Proximity and the Proximity network is available at www.aimproximity.co.nz