Media release from Sybrel
Peter Radich Appointed Managing Director
Tue, 3 Sep 2002
Business intelligence specialist, Peter Radich, appointed Managing Director of Sybrel, new IT consultancy targeting NZ's
top 120 organisations
Sybrel established through merger of Microsoft solutions team at Certus Consulting with CyberElves personnel and assets
AUCKLAND, 3 September 2002 - Sybrel, a new IT consultancy which specialises in Microsoft-based solutions and services,
has appointed Peter Radich its Managing Director to seek out and develop new business opportunities within New Zealand's
top 120 organisations. Sybrel has been formed through the merger of the Microsoft solution team at Certus Consulting
with the recently acquired assets, personnel and clients of CyberElves in Auckland.
A business intelligence specialist, Peter Radich has more than twenty years experience in the IT industry, having held
senior positions at SGI Consulting, FutureTech and Wang New Zealand. He has worked in several specialist areas including
business management, service delivery performance, strategic management, project management and customer relationship
management. Prior to joining Sybrel, Peter was the Director of Business Intelligence at The Simpl Group Ltd, where he
was responsible for launching a highly successful business intelligence division.
"I am excited by the challenge ahead," said Mr Radich. "With the combined strengths of our Certified Microsoft Business
Partner status and the technical expertise of CyberElves, Sybrel will continue to implement solutions for New Zealand's
largest companies. Our core vision is to empower our customers to manage and deliver vital information quickly, easily
and accurately to anyone, anywhere, anytime, on any device."
About Sybrel Sybrel is a Certified Microsoft Business Partner, which employs ten personnel in offices in Auckland and
Wellington. The company has been established as a result of major realignments within the SGB group of companies. This
includes the repositioning of that group's core Microsoft-based capabilities, formerly part of Certus Consulting, into
Sybrel, allowing Certus to consolidate its market leading position as an IBM technology specialist.
To augment its core Microsoft capabilities, Sybrel acquired the assets, intellectual property, clients, personnel and
rights associated with CyberElves in New Zealand and Asia Pacific. Furthermore, with the realignment, Sybrel becomes the
New Zealand reseller of Onyx Customer Relationship Management (CRM) and Plumtree Portal solutions, which are both based
on Microsoft operating systems.
ENDS