NZ Internet Success Sold To USA Company In **Multi-Million Dollar Deal**.
Kakama, a Public Relations and Marketing consultancy, is very pleased to announce today that it has successfully
facilitated the sale of BulletProof Software's assets to DigitalCandle, Inc. a large USA-based software company.
This is the latest in a series of successes generated for its star client by Kakama, that for 3 years has provided full
marketing services to BulletProof Software. BulletProof Software is best known as the (New Zealand) maker of the world
renowned BulletProof FTP client used by millions around the world since its launch in 1997. The new owner of the
BulletProof range of products and brand name, a large software company based in Bellevue Washington, brings to the
established and highly profitable BulletProof brand extended opportunities in distribution and marketing that are sure
to see it go from strength to strength.
Kakama has been instrumental in developing powerful relationships and strategies for BulletProof for several years that
have culminated in this very profitable buy out. These successes have included large increases in revenue through
innovative marketing and partnerships which have added to the BulletProof product range through acquisitions. The
BulletProof brand range have their software products downloaded several million times a year, selling to hundreds of
thousands of end-users since their inception and enjoying seven figure profits in the last financial year.
Thomas Scovell, former Marketing Manager for BulletProof (and principal consultant at Kakama) has been appointed Vice
President of Marketing for DigitalCandle and will extend his responsibilities to market their range of products and
services world wide. His firm will also continue offering marketing and PR services to other New Zealand Information
Technology companies who wish to enjoy the success BulletProof Software have had under Kakama's guidance.
"After 5 years successfully producing BulletProof products from our base in Auckland, New Zealand I now look forward to
watching with pride as the brand continues to flourish thanks to the amazing opportunities that this deal with
DigitalCandle affords it. I congratulate Kakama on the success they have brought our company and products and Thomas on
his appointment as Vice President of Marketing at DigitalCandle, Inc. " - Andrew Connell, CEO of BulletProof Software
Ltd
Thomas Scovell commented, "I wish Andrew [Connell, CEO of BulletProof Software] the best of luck in his future
endeavours and look forward to working with DigitalCandle to help make the brand and products he established even more
successful."
In closing the deal Casey Vieceli, DigitalCandle's president and chief executive officer said, "DigitalCandle has been
proud to work with BulletProof for the past two years - we have admired their products and their commitment to their
customers. It was a great pleasure to have an opportunity to acquire BulletProof, and we look forward to continuing the
same dedication to quality and customer service into the future."
Ends