28 JUNE 2002
DB Breweries Limited, brewer of some of the country’s most successful beer brands, has launched New Zealand’s first
range of fruit flavoured beers.
Hopper, a five per cent alcohol beer, has three distinct flavour offerings – Peach, Citrus and Berry. Each features a
significantly less bitter taste profile than standard beers.
DB Breweries Limited’s managing director, Brian Blake, believes this will ensure Hopper’s success among a wider consumer
base.
“During the developmental phase we researched local palates and investigated international trends. Our findings
indicated that some consumers – including women - are demanding a less bitter taste profile in their choice of beverage
and that slightly sweeter styles are more likely to appeal to non-traditional beer drinkers. We believe Hopper meets
that need and we are confident of its success.”
Mr Blake says DB Breweries is focused on delivering innovative, quality products in an increasingly competitive beer
market.
“DB Breweries has a long history of producing quality, award-winning beer. We are continuing to invest in new technology
to ensure we remain cutting edge and our $60 million redevelopment of Waitemata Brewery, which is scheduled for
completion in September, is testament to this.”
Hopper was developed and brewed at Waitemata Brewery and its launch was undertaken in just nine months. The highly
successful Monteith’s Summer Ale was also a key indicator to DB Breweries as to the changing palate of the New Zealand
consumer and the opportunities this highlighted.
Hopper retails for $7.99 a four-pack and is available through supermarkets, liquor stores and leading restaurants and
bars.
ENDS