MEDIA RELEASE
May 31, 2002
World Cup To Be Tobacco Free FIFA Bags Top Health Award
The World Health Organization's highest tobacco control award was given to the Federation Internationale de Football
Association (FIFA) in recognition of its tobacco control work, culminating in its decision to declare the 2002 World Cup
tobacco free.
The award was given to FIFA on 28 May 2002 during the 53rd FIFA Congress in Seoul, Republic of Korea.
''Sports and tobacco do not mix. We have a common goal: that all sports are free from tobacco,'' said Dr Gro Harlem
Brundtland, Director-General, World Health Organization. "FIFA's decision to back our public cause is a significant step
towards achieving this goal. The world's biggest sporting event is now tobacco free."
"We hope our joint message will be heard loud and clear by sports organizations, sports fans and athletes all over the
world,'' she added.
The Director-General's award is given to people and organizations who have shown exceptional courage and vision in
tobacco control. Among the past recipients are the King of Thailand, the current Foreign Minister of South Africa and
the former Attorney General of Minnesota, USA.
The games' kick-off on 31 (superscript: st) May happens also to be the day WHO's 191 Member States have designated to
mark World No Tobacco Day to raise national and international awareness about tobacco control issues.
As part of a Memorandum of Cooperation signed between WHO and FIFA, there will be no tobacco advertising or promotion at
World Cup venues and tobacco and tobacco products will not be sold at the games in Korea and Japan.
There will be no smoking in public areas.
Specially designated smoking zones will be few and clearly demarcated, situated away from the general public, protecting
them from exposure to second-hand smoke. Frequent public announcements will inform and remind the public about the
tobacco-free policy.
In addition, public service announcements on World No Tobacco Day and Tobacco Free Sports will be broadcast during the
opening match. These spots will also be contained in the basic broadcast material sent out to international broadcasters
and will be aired all over the world.
"Since 1986, FIFA and indeed the other sponsor companies have rejected tobacco companies from the pool of official
sponsors of the World Cup or any other FIFA competition.
That's why FIFA has been very ready to work with WHO to see how we can use the World Cup to reflect modern knowledge and
modern awareness of the dangers of tobacco use," said Keith Cooper, FIFA Director of Communications.
For more information on World No Tobacco Day and Tobacco Free Sports, visit: www.who.int/tobacco.
ENDS