Joint statement from d-cypha Limited & Critchlow Associates Limited
MEDIA RELEASE
4 March 2002
d-cypha Limited takes 50% stake in Critchlow Associates Limited
Leading data management company d-cypha has taken a 50% stake in business mapping specialists Critchlow Associates.
d-cypha Chief Executive John Field confirmed today that the purchase agreement had just been signed.
“Critchlow Associates and d-cypha have complementary businesses, and the partnership established by the purchase will
strongly benefit the customers of both companies,” he said.
“d-cypha are leaders in the collection, verification, manipulation, storage and analysis of very large volumes of
complex data, primarily in the electricity sector. Critchlow Associates are leaders in business mapping solutions that
translate complicated data into easily digestible, useful business information. Together we have a unique combination of
data management horsepower and capability in analysis and presentation that enables us to turn intricate data into
immensely valuable and practical business information.”
“GIS [geographical information systems] has obvious advantages for an asset intensive industry such as electricity and
will help us better collect, manage and interpret data through, for example, geo-coding of our electricity meters.
“We expect the partnership will enable both companies to realise their growth potential.”
d-cypha is a wholly-owned subsidiary of SOE Transpower, which owns and operates the national electricity grid. d-cypha’s
core business is the collection, storage and aggregation of the vast volumes data related to the transmission of power.
However, its data management capacity and skills are applicable to any business that deals with large volumes of
multifaceted data.
Critchlow Associates is a privately owned company established and managed by Steve Critchlow. Under the purchase
agreement Steve will continue to play the central role in the management and development of the company.
“Much of the value of Critchlow Associates lies in the expert knowledge and skills of Steve and his team. We don’t want
to change the formula which has made them very successful to date, and we have always been very clear that the continued
involvement of Steve and his colleagues was a key to that ongoing success,” said John Field.
The purchase price of the 50% share in Critchlow Associates is dependent on the performance of the company over the next
period and has therefore not been finalised. The price therefore cannot be announced at this stage, though it will be
reported in due course in the annual accounts of both d-cypha and its parent company.
Ends