21 November 2001
The Association of New Zealand Advertisers (ANZA), Communications Agencies Association of New Zealand (CAANZ) and
Television New Zealand have formed a partnership to bring the global EFFIE awards to New Zealand.
The EFFIES, which recognise excellence in advertising and marketing effectiveness, have been running in the USA for the
past 33 years. There are 18 national EFFIE programmes internationally, and a EURO EFFIE programme.
The inaugural New Zealand EFFIE awards will enable New Zealand marketers and advertisers to benchmark their results
against international best practice.
The decision to bring the EFFIES to New Zealand is an exciting development for TVNZ and its industry partners said TVNZ
Chief Executive Rick Ellis.
"For the past decade, TVNZ has enjoyed a close and successful partnership with Marketing Magazine to present the
Marketing Awards, while ANZA and CAANZ have built a strong following for the Advertising Effectiveness Awards. The move
to combine our resources and work together to bring the EFFIES to New Zealand recognises the role of effective marketing
in increasing business competitiveness," said Mr Ellis.
Jeremy Irwin, Executive Director of ANZA said the EFFIES are the most recognised marketing communications award
internationally.
"EFFIES are also the most significant award in the advertising and marketing industry as they honour the one truly
significant achievement in advertising - results. The EFFIES also encourage the ongoing development of best practices in
advertising and marketing communications effectiveness, which ANZA believes is vitally important".
CAANZ Executive Director, Lynne Clifton said the EFFIE Awards stand for a consistent philosophy and a rigorous set of
practices, built around the demonstrated ability of advertising to achieve marketing goals.
"The goal of advertising and marketing communications is to help marketers achieve their objective. The EFFIE programme
supports and promotes the role of advertising as an effective and efficient use of marketing resources," said Ms
Clifton.
The call for EFFIE entries will be released in early March 2002, with the awards show scheduled for late August. CAANZ
is the EFFIE license holder in New Zealand and will manage and administer the award judging process.
For further information contact
Jeremy Irwin - Executive Director ANZA 09 300 5932
Lynne Clifton - Executive Director CAANZ 09 303 0435
Glen Sowry -TVNZ General Manager Public Affairs 09 916 7565.