Leading Research Firms Hitwise & AMR Interactive Join Forces To
Complete The Online Picture
14 August 2001, Australia
From today, AMR Interactive and Hitwise’s Research Services Division will join forces to provide comprehensive research
reports, providing analysis on several topics such as website evaluation, testing of marketing strategies to more
effectively drive visitors to sites, and Internet usage patterns.
The strategic alliance is planned to significantly expand the variety of information each company provides to its
respective client base.
By combining AMR Interactive’s expertise in customised research with Hitwise’s unique ability to monitor over 100,000
websites, spanning 150 niche industry categories, clients will now have the opportunity for the first time to purchase
customised reports that consist of Hitwise metrics and AMR’s interpretation of the data.
"We are delighted to be working with Hitwise to take online consumer behaviour research to this new level," said Brian
Fine, Chairman of AMR Interactive. “Hitwise’s Research Services Division produces a range of research reports based on
their unmatched coverage of the market which is complimentary to the advanced research analysis provided by AMR
Interactive,” said Fine.
"From Hitwise’s perspective, this is precisely the type of alliance that we have been working towards,” said Hitwise’s
CEO, Andrew Walsh. "Just as AMR Interactive will now be able to comment on trends in niche industry categories, we will
be able to provide our Hitwise Research Services clients with advanced interpretations of our data,” said Walsh.
Both Hitwise and AMR Interactive are pleased to announce this new working relationship.
About AMR Interactive
AMR Interactive is the pre-eminent provider of research and analysis on e-business strategies and technologies. Their
independent research offers an incisive, comprehensive view of the rapidly evolving business processes fundamental to
success in the new economy. AMR Interactive’s experienced research team analyses industry-specific supply chain
management, customer management, enterprise management, business-to-business e-commerce and all underlying enabling
technologies. Clients use their in-depth analysis to develop and implement end-to-end e-business strategies consistent
with their overall business goals. .
AMR Interactive clients reap the benefits of an integrated set of services, including monthly qualitative and
quantitative reports, daily and weekly news analysis, access to research analysts, and participation at executive
About Hitwise and Hitwise Research Services
Hitwise is Australia’s leading online competitive intelligence service giving corporate clients, web strategists,
agencies and financial analysts real-time insights on the online competitive environment. Hitwise monitors the surfing
habits of local Internet users, covering home, work and educational use, through partnerships with a wide range of
Internet Service Providers (ISP’s).
Hitwise has applied an innovative new methodology to a new medium, and can therefore provide a metrics service covering
more websites and more people every day.
Hitwise Research Services is a division of Hitwise that offers clients customized reports on the competitiveness of
individual sites, niche industry categories and Internet usage behaviour.
Hitwise is headquartered in Melbourne, Australia and offers its service in Australia, New Zealand and the UK.