Commercial shipments drove the PC market during Q2. Buying was strong from both small and large businesses resulting in
an impressive quarter overall.
The effects of the global IT downturn were lessened in the New Zealand PC market for a variety of reasons. The New
Zealand economy has been fairly stable this year and business confidence has improved. In addition to this, PC
penetration rates are not as high in New Zealand as they are in the US providing more headroom for new PC purchases. New
Zealand has a penetration per household of approximately 52%, whereas the US has a higher rate of 64%.
As prices come down and performance improves, many customers are opting for a portable PC as a desktop replacement.
We've also seen an increasing focus on the portable market from players such as Compaq. Additionally, Toshiba's mobile
wireless advertising has been prevalent, raising the profile of the emerging technology.