New Online Campaign Company Launches With Unique Offering
**Email marketing is just the tip of Touchpoint's Iceberg
Online campaign solutions company Touchpoint is leveraging new and emerging digital channels to help businesses create a
profitable dialogue with customers.
Already the name behind some of the country's most successful email campaigns - including Telecom Directories Limited,
Southern Cross Healthcare and Line7 Apparel - Touchpoint is gaining further attention by being the first and only
company in New Zealand that is using a combination of email, SMS text-messaging, the web and traditional direct
marketing (DM) initiatives to deliver and monitor highly targeted communication campaigns.
Businesses can use Touchpoint to manage an entire campaign lifecycle from their desktops. Detailed reports are generated
in real-time that indicate a customer's response to a campaign, including whether or not they forwarded the messages to
others, clicked through to a website, disregarded the message, or were sent a DM leaflet posted a few days prior.
"Campaigns can be choreographed so that customers are automatically sent messages based on how they respond to previous
messages," says Touchpoint general manager Kieren Cooney. "So for example, if a customer responds positively to your
first offer, then a complementary offer can be sent three days later. And if their response was neutral, then a
different message can be sent."
Touchpoint founders, which include digital communication entrepreneurs Frank van der Velden and Steve Shearman,
developed the company's solutions after years of working alongside marketers and sales staff from local and
They noted a fundamental shift to the traditional marketing paradigm and created a solution that gives marketers what
they need to do their jobs profitably and efficiently in today's fast-paced, internet-enabled market.
"Today's customer is demanding that companies communicate with them on the customer's terms," says Steve Shearman. "They
want to play an active part in defining what, when and how they want to hear from an organisation. We designed
Touchpoint to facilitate this type of relationship.
Mr Shearman says that companies get far more value from this type of dialogue. "The cost of delivering online campaigns
is much lower than other channels and it is a lot easier for people to forward your message to others who may also want
to hear from you."
Touchpoint partners with marketing, communication and new media specialists that are integrating Touchpoint solutions
into their existing products and service offerings. The company's top tier partners currently include Brave New World,
Professional Public Relations and Terabyte.
Businesses can access Touchpoint services remotely, over the internet, or they can run the software from their own
in-house systems. Touchpoint solutions are also offered via its partners.
For more information about Touchpoint, and to request a demonstration of how the service works, visit
**About Touchpoint Touchpoint Limited is an independent New Zealand company that develops and provides digital marketing
tools and solutions. Driven by a group of online marketing and technology experts, Touchpoint helps businesses build
closer, more profitable customer relationships by taking advantage of new and emerging digital channels, including
email, SMS text-messaging; the web and direct marketing. Touchpoint is part of the same holding company that owns Brave
Touchpoint is a registered trademark of Touchpoint Limited.