MEDIA RELEASE
Farmers for a Better Dairy Deal
18 June 2001
Global Co: Vote
“It is pleasing to see such a strong turnout and a decisive vote by farmers on such a key issue, said Mark Masters on
behalf of Farmers for a Better Dairy Deal, responding to the provisional results announced today by Kiwi and NZ Dairy
Group.
“We have done our best to ensure that farmers had all the relevant information in front of them before voting, including
some discussion of the alternatives. We believe Global Co, in its present form, won’t achieve the strategy or the vision
agreed by industry leaders in 1999.”
“It lacks so many key features required to deliver that strategy”.
“If Global Co is serious about becoming one of the top five dairy food firms in the world within five years, it will
have to change significantly over the coming years”, said Mr Masters.
“It will have to access outside (non-farmer) share capital. It will have to become highly consumer-focused, not
production driven as we have been for the last 60 years. It will have to radically re-shape its culture.”
“We believe industry leaders know are aware of these realities.”
“It will be interesting to see how well the Government can deliver its monopoly-safeguard regulations”, observed Mr
Masters.
The chances of implementing regulations to effectively counter Global Co’s domestic monopoly are not high.
“The Government will be on the back-foot now that the industry leaders have the farmers’ vote behind them.”
The Government does not have a goo track record in dealing with monopolies in NZ. (Look at how long Telecom managed to
keep Clear in a corner).
“Farmers will need to be extremely vigilant in monitoring Global Co’s performance. The sad reality, however, is that
14,500 dairy farmers can’t do it – the information and balance of power is so lop-sided.”
“We now have to make the best of poor decision”.
ENDS
Inquiries to:
Mark Masters (06) 765 7544 Hilary Webber (07) 827 1739