The $2 Shop - No Name Changes or Price Rises Guaranteed
The founder of ‘The $2 Shop’ franchise has guaranteed consumers that the group will not be changing its name and the 39
New Zealand stores will not be raising their prices.
“Unlike our imitators, ‘The $2 Shop’ will not be adversely influencing the consumer price index or be forced to rebrand
itself as a $3 store,” says Brian Salmon, founder of ‘The $2 Shop’ chain.
“We are the fastest growing retail franchise in New Zealand and sales have increased markedly over the past 12 months,
despite the widespread pessimism that is currently surrounding the retail sector.”
The first ‘The $2 Shop’ opened in New Plymouth in mid 1994 with a second store opening in Palmerston North in December
that year. The national chain of 39 shops now turnover nearly $25 million a year from more than 3.8 million customers.
“In the last two month’s we’ve reopened the shop in Wanganui and opened a new store in New Zealand’s largest shopping
centre, Botany Town Centre in East Tamaki.
“It’s the certainty of walking into any store and knowing that any item in the whole shop can be bought for $2 that
makes ‘The $2 Shop’ so popular.
“Our accumulated range of products has grown to over 8,000 and currently includes toys, stationery, greeting cards,
apparel, hardware, cosmetics, toiletries, costume jewellery, confectionery, and kitchen ware.”
Goods are sourced from New Zealand and a number of overseas suppliers and quality is assured through a centralised
buying office in New Plymouth, and through a full replacement or refund policy (with proof of purchase) should anything
bought at an original ‘The $2 Shop’ prove defective.
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While at $2 all the products may be affordable Mr. Salmon says that, in order to maintain a consistent presentation
across the group’s stores, each store now costs between $180,000 and $250,000 to open.
Mr. Salmon owns three of the chain’s outlets including the original ‘The $2 Shop’ in New Plymouth and stores in Lynnmall
(New Lynn) and Wanganui. Most of the other 36 stores are run by owner operators or are family businesses with more than
150 people working in the chain throughout New Zealand.
“Several franchisees who started with one store have since bought a second franchise area or opened a second store
within their territory.
“The $2 Shop and the $2 price is here to stay, you have my word on that,” says Mr. Salmon.
Ends
Issued on behalf of ‘The $2 Shop’ by Weber Shandwick (04) 472 4190