PRESS STATEMENT
Norske Skog Newspaper
Advertising Awards Announced
The Norske Skog Newspaper Advertising Awards were announced tonight at a function at the Rutherford Hotel in Nelson. The
function took place during the Newspaper Publishers Association Annual and Sales Conference. The awards recognise
excellence in newspaper advertising, marketing and promotion.
The winner of the Premier Award this year was the Waikato Times newspaper for an advertisement entered in the newspaper
marketing category for a classified campaign. Awards were made in seven categories for newspapers divided into three
bands based on circulation. On the judging panel this year were Chris Christensen, Peter Stockton, Creative Partner at
Whybin TBWA, Peter Aitken, Managing Director of Mazda New Zealand and Ian Keightley from Salescoach Limited.
The awards are in their fifth year and are sponsored by Norske Skog Tasman Limited. The New Zealand Market Director of
Norske Skog, Mr Willie Townend said "The Norske Skog Advertising Awards are an excellent opportunity for newspapers to
show their skills and talents in promotion, marketing and advertising. Norske Skog is proud to be associated with a
competition that has great support from the industry and where the winners have demonstrated such a high level of
achievement".
The Chief Executive of the NPA Mr Hamish Riach said "Newspapers recognise the increasing importance of effective
marketing and promotion. Newspapers are closer to their community than any other medium and we must always strive to
communicate better with our customers for the benefit of both our readers and those who invest their advertising dollars
in newspapers. The assistance of Norske Skog in furthering this work is invaluable."
ENDS
The full list of awards and judges comments is attached to this press release.
2001 Norske Skog Newspaper Advertising Awards
LIST OF AWARDS
NORSKE SKOG PREMIER AWARD
WINNER: WAIKATO TIMES FOR ONE, TWO, FREE CLASSIFIED CAMPAIGN
The Judges commented:
"The offer: Run two classifieds and get an additional free! A simple straight forward offer that could easily be
confused with heavy handed art direction and excessive copy - here both have been avoided."
AWARD CATEGORIES
Best Use of Colour
Up to 10,000
Winner: Whakatane Beacon for Pattersons
10,000 to 25,000
Winner: The Marlborough Express for Peter Mark Floor Pride
Over 25,000
Commended: The Evening Post for Hazelwoods
Otago Daily Times for R and R Sport Gold Medal Savings
Winner: The Press for The Press-Lindauer
New Zealand Cup Fashion Competition
Newspaper Marketing - Revenue Generation
Up to 10,000
Commended: Horowhenua-Kapiti Chronicle for Go for Gold Promotion
10,000 to 25,000
Winner: Manawatu Evening Standard for Drive
$5000 Cashback Competition
Over 25,000
Joint Winners: Waikato Times for One, Two, Free Classified Offer
AND
The Evening Post for Beautiful Beasts Feature
Newspaper Marketing - House Advertising
Up to 10,000
Commended: Ashburton Guardian for Part of your Day
Over 25,000
Commended: Waikato Times for Point of Sale and Vehicle Branding
Winner: The New Zealand Herald for Business Herald Budget 2000
The Judges commented:
"Nice strong ads, a good series that achieved their objective."
Classified Advertising – General
10,000 to 25,000
Commended: Bay of Plenty Times for Mind and Body Classifieds
Bay of Plenty Times All I Want for Christmas Classifieds
Winner: The Nelson Mail for Daffodil Day
The Judges commented:
"Good punchy series of small ads. Good use of colour to achieve page presence and locking strongly into a local event."
Over 25,000
Winner: Otago Daily Times for the Otago Rugby
Football Union $7 Reasons to Go
Classified Advertising – Automotive
Up to 10,000
Commended: Wairarapa Times Age for Southey Nissan
10,000 to 25,000
Commended: Wanganui Chronicle for David Jones Motors
Wanganui Chronicle for Harvey Round Motors
Winner: The Marlborough Express Mayfield Motors
The Judges commented:
"Here, a dealer ad that’s more like a brand ad. Worked so well - it was run nationally. Interesting that a display style
ad can do so well in the classified section of the awards."
Over 25,000
Commended: Waikato Times for Motortimes Feature
Winner: Otago Daily Times for Dunedin City Ford
The Judges commented:
"A further example of how classified ads can be strengthened with dispaly advertising techniques. Good colour/layout use
and a few larger images."
Classified Advertising - Real Estate
Up to 10,000
Commended: The Gisborne Herald for Osler First National
10,000 to 25,000
Commended: Bay of Plenty Times for Harveys
The Marlborough Express for Michael Ryan, Century 21
Over 25,000
Commended: The Evening Post for Tommy’s
The Press for Stonewood Homes
Community Promotions
Up to 10,000
Commended: Ashburton Guardian for Ashburton Daffodil Day
10,000 to 25,000
Commended: Marlborough Express for Marlborough Rugby Union
Joint Winners: Wanganui Chronicle for Just 1 More Worker Challenge
AND
The Marlborough Express for Express Yourself
The Judges commented:
"Two excellent, well considered promotions. Just one more job - Wanganui Chronicle. Excellent sense of movement.
Marlborough Express - Express Yourself. Very visual and big on local newspaper involvement.
Over 25,000
Commended: The Dominion for Wellington Region Gold Awards
The Press for the Endeavour Visit
The New Zealand Herald for Saving the Santa Parade
Winner: The Press for Canterbury 150 Years
The Judges commented:
"An exceptionally well-produced, histroical document, wsith great retention value."
Copywriting
Up to 10,000
Commended: Ashburton Guardian for Redmonds Furnishing and Flooring
Winner: Ashburton Guardian for Armstrongs Benjamin Moore
10,000 to 25,000
Winner: Marlborough Express for Mayfield Motors
Over 25,000
Commended: The Press for J Lamb Trotter Funeral Directors
The Judges commented:
"The copy built well from a good headline that was a thoughtful angle on a difficult subject."
Promotional Products
Over 25,000
Commended: The Evening Post for Fashion Wine Labels
The Evening Post for Christmas Wine Labels and Stationery
The Dominion for Staff Card Promotion
The Dominion and Evening Post for Retailer Packs
Winner: The Press for the Bomber Jacket and BBQ Pack Gifts
The Judges commented:
"Overall, a great and practical selection of gifts, but in the end who can resist extravagance."
Display Advertising – Commercial Promotion
10,000 to 25,000
Commended: Bay of Plenty Times for Breakers Resort
Winner: The Marlborough Express for Hunters Wines
The Judges commented:
"Lovely art direction for both this winner and the winner in the over 25,000 circulation group."
Over 25,000
Commended: Otago Daily Tmes for Otago Rugby Union NPC Campaign
Winner: Sunday Star Times for Cirque du Soleil
The Judges made some overall comments on the retail and features categories:
"Great use of type, layout and the art direction is generally terriffic. The features supplements are moving more and
more towards good magazine quality."
Display Advertising – Retail
Under 10,000
Commended: Ashburton Guardian for Smallbones Bros Ltd
10,000 to 25,000
Commended: The Marlborough Express for Paula-Eve Lingerie
Over 25,000
Joint Winners: The Dominion and The Evening Post for Kadima Design Direct
Display Advertising – Features
Up to 10,000
Commended: Gisborne Herald for Holiday Gifts and More
Winner: Ashburton Guardian for Coniston Waters
10,000 to 25,000
Commended: Hawke’s Bay Today for Hawke’s Bay Wine Country
Joint Winners: Manawatu Evening Standard or Flavour and Sharp Features
AND
The Marlborough Express for A Taste of Wine 2000
Over 25,000
Commended: Otago Daily Times for Fashion feature
Joint Winners: The Evening Post for Their Year Feature
AND
Waikato Times for Fashion Feature