Trade Me (www.trademe.co.nz) today released an exciting new online shopping service – designed to provide shoppers with
a quick and easy way to get in touch with retailers. The service, tagged Shop by Request, provides consumers with the
ability to quickly formulate a request for a product to retailers and then receive recommendations and prices from
retailers in their inbox.
“We’ve all had the ‘Let your fingers do the walking’ message drummed into us for years, but people are simply too busy
to shop around for commodity purchases.” Managing Director Sam Morgan says. “Shop by Request provides our users with the
ability to receive information one-on-one from retailers when they can’t find what they want in our auction market.”
Retailers benefit from the service by receiving qualified leads and the ability to one-on-one market to potential
buyers, using email. The service is expected to provide retailers with significantly lower costs of customer acquisition
than traditional advertising where costs typically range from $50-$80 per customer.
“Trade Me has over 50,000 visitors each week and nearly 30,000 registered users. The cost to an e-tailer of establishing
this size consumer base has become prohibitive since venture capital has become scarce.” Morgan says “We have liquidity
in our market on day one.”
Shop by Request has been released in the Computing and Electronics categories, with retailers such as MicroDirect and
Ascent signing up. Trade Me is targeting several new categories, including Travel, for the coming weeks.
Trade Me can be found at http://www.trademe.co.nz.
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TRADE ME LIMITED L4, 125 Featherston Street Wellington NEW ZEALAND
Media Contact: Rowan Simpson Day: (04) 473 7955 Mob: (025) 735 673 Email: rowan@trademe.co.nz Web:
http://www.trademe.co.nz