INDEPENDENT NEWS

Intelligent NZ Technology Wins Two Aus Contracts

Published: Thu 9 Nov 2000 04:39 PM
Intelligent NZ Loyalty Technology Wins Two Australian Contracts
Auckland – November 9, 2000: Visible Results Limited, a subsidiary of The Atlantis Group specialising in retail customer relationship management, today announced it had won two Australian contracts with Dymocks Booksellers and quick service restaurant chain KFC.
Today’s announcement comes on the heels of Visible Result’s success in powering the Mobil MAX programme in New Zealand, and an invitation for the company to present its technology at a prestigious American retail conference.
Visible Results has commenced trials with both Australian companies using enhanced technology that builds on the existing software used by Mobil MAX and the Caltex Thanks! programme in Singapore.
Visible Results links its proprietary software to a loyalty card which has a rewriteable message face. New information is displayed each time the card is used, including the customer’s points total and prize-related games.
Importantly, the cards also display special media messages which can be altered to reflect the relationship between the retailer and the customer as appropriate – for example – extending a special offer to customers for their birthday if they happen to use the card during that time.
Visible Result’s intelligent loyalty software also allows targeted messages to be delivered to different customer segments. Under the Dymocks programme, Visible Results is able to capture information relating to customer interests and the types of books they read. It also identifies high value customers. This then allows customers to receive personalised book offers relating to their areas of interest. High value customers can be recognised with preferential pricing.
“This is the first time such a targeted programme has been provided to Australian booksellers and we are very excited about the impact it will have on the market there,” said Michael Whittaker, CEO of Visible Results.
“This technology allows companies to avoid the one-size-fits-all communications approach. Dymocks, for example can now make quite different point of sale special offers to their 35-year-old male sports readers and to their 65-year-old female gardening enthusiasts,” said Whittaker.
The contracts with Dymocks and KFC allow for an initial trial and early results have been very positive, said Mr Whittaker.
The successful Visible Results technology led to Michael Whittaker being invited to be a guest speaker at last month’s North American Convenience Store Conference attended by 23,000 retailers.
“The invitation to speak in New Orleans was based on the success of the programmes we have been running to date. We have had considerable interest in our proprietary technology and this is translating into real business opportunities for us,” said Mr Whittaker.
Editors’ Notes:
About Visible Results
Established in New Zealand in 1997, Visible Results launched with its first client two years ago. Today, the company has subsidiaries in Singapore, Australia, and Japan. Employing in excess of 40 specialist staff, it has quickly become one of Asia Pacific’s leading customer relationship companies serving an ever-growing client base across convenience, fast food, fuels and the general retail industry.
Visible Results multimillion dollar investment into a future proof “customer relationship management” platform gives retailers the opportunity to access advanced transaction processing, customer analysis and e-commerce related facilities that have previously only been available as a result of expensive custom designed business solutions.
The future of Visible Results lies not only in its ongoing commitment to investment in technology, and adoption of sound best practice principles, but most importantly in the consistent delivery of accountable and successful programmes to clients.

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