ACNielsen eRatings.com Adds 74 New Clients In Third Quarter
Contracted Sales Pass USD$5 Million Mark
Continuing Expansion of Nielsen//NetRatings Delivers
Broadest Global Coverage of Internet Audiences
Auckland – October 19, 2000 – Continuing its rapid growth as the world’s leading provider of global Internet
audience information, ACNielsen eRatings.com today announced that 74 new clients subscribed to the international
Nielsen//NetRatings Internet audience measurement service in the third quarter, bringing the year-to-date total to 224
clients.
ACNielsen eRatings.com is a venture between ACNielsen Corporation (NYSE: ART) and NetRatings, Inc. (NASDAQ:
NTRT).
“The combination of ACNielsen’s global expertise and NetRatings’ superior technology is proving to be a winner
in the marketplace, and we are the industry’s largest and fastest-growing global provider of Internet audience and
advertising information,” said Michael P. Connors, vice chairman of ACNielsen. “With the addition of six countries
during the quarter, we now have high-quality panels reporting data in a total of 14 countries – the largest market
coverage in the world. We expect to launch four more countries by the end of the year, which will bring our total
coverage to more than 80 percent of the global Internet audience universe.”
Leading Clients
The advantages of the Nielsen//NetRatings service continued to attract a diverse range of clients in the
quarter. Clients signing major multi-country agreements included Monster.com, Alta Vista and Microsoft. In addition,
agreements were signed with major Web portals, including Lycos, Terra Networks and Scandinavia Online; BT Looksmart, a
Web directory and search engine; Stepstone, an employment opportunity site; and companies, including British Telecom and
NOS, the Dutch public broadcasting company.
Connors noted that ACNielsen eRatings.com signed new contracts in the third quarter valued at $2.4 million. “We
have passed an important milestone, with total contracts to-date valued at a total of $5.4 million,” he said.
“Advertising agencies, financial institutions, corporate marketers and Internet companies worldwide are recognizing the
unique value of Nielsen//NetRatings’ accurate, timely information. We are confident that our success in growing this
business worldwide is representative of the success our Internet audience measurement information will bring our
clients.”
Global Reach
Nielsen//NetRatings is reporting data on Internet audience activity in the US, Canada, Japan, Australia, New
Zealand, Singapore, the UK, Ireland, Norway, Finland, Sweden, Denmark, France and Italy, and will soon begin delivering
information from Germany, the Netherlands, Brazil and Hong Kong.
During the quarter, ACNielsen eRatings.com launched the industry’s first Internet coverage in Denmark, Finland
and Norway. With coverage now in eight European countries, Nielsen//NetRatings is providing clients with the first
meaningful comparisons of European Internet usage with other world regions.
In total, Nielsen//NetRatings panels now have more than 175,000 individuals under measurement, representing the
world’s largest real-time Internet audience measurement panel.
About Nielsen//NetRatings
The Nielsen//NetRatings service uses unique technology capable of measuring both Internet use and advertising to
provide the most timely, accurate and comprehensive Internet usage data and advertising information in the global
marketplace. Nielsen//NetRatings leverages proprietary data-collection technology from NetRatings, Nielsen Media
Research's 50 years of expertise in research and audience measurement, and ACNielsen’s international leadership in
supplying market research information covering more than 100 countries. For more information, please visit
www.nielsen-netratings.com.
NetRatings (Nasdaq: NTRT) provides Internet audience measurement and analysis services that enable its customers
to make informed decisions regarding their Internet strategies. NetRatings delivers accurate and timely information
collected from a representative sample of Internet users and augments it with detailed, flexible reporting and in-depth
analyses.
ACNielsen eRatings.com is a venture between ACNielsen (NYSE: ART) and NetRatings Inc. (NASDAQ: NTRT). ACNielsen
is the world's leading market research firm, offering measurement and analysis of marketplace dynamics, consumer
attitudes and behaviour, and new and traditional media in more than 100 countries, and NetRatings is the leading
provider of Internet audience measurement technology and analysis. Through the Nielsen//NetRatings service, ACNielsen
eRatings.com is creating the first global service for tracking audiences, advertising and user activity on the Internet
in more than 30 countries worldwide.