Craig Brown Augments Global Sales Campaign of OrderWare, the Premier Enabler for Internet Based Business-to-Business
AUCKLAND – 15 September 2000 – New Zealand e-Commerce software company, Genie Systems Limited, announced the appointment
of Craig Brown to the position of Chief Financial Officer. Mr Brown will be responsible for overseeing the financial
activities of Genie Systems on a global basis, as the company maximises the success of its award winning flagship
product OrderWare. By using the Internet for business-to-business trading, the OrderWare suite delivers real business
outcomes for Genie Systems’ clients.
Joining an executive team of seven, Mr Brown will report to CEO and Co-Founder Mike Hendry who is now based at the Genie
Systems office in San Francisco. Commenting on the appointment, Mr Hendry said Craig Brown was an experienced financial
officer and a strong negotiator. “An expert in complex financial modelling, Craig will be an invaluable part of the
Genie Systems team,” he said.
Before joining Genie Systems, Mr Brown was Financial Controller for a large multinational corporation involved in the
design, manufacture, and marketing of advanced wireless solutions for worldwide telephone networks. Prior to this he was
closely involved in the NASDAQ listing of MAS Technology in 1997, which was seven times over-subscribed at IPO. A
Chartered Accountant (ICANZ), he has also held senior consulting and auditing positions at Ernst & Young.
About Genie Systems Limited
Established in 1998, Genie Systems has offices in New Zealand, Australia and the United States. The company provides
packaged applications for real time, end-to-end business-to-business e-Commerce via the Internet, trading exchange,
corporate Extranet or corporate Intranet. Its flagship suite, OrderWare, is a fully featured collaboration and exchange
package with fully integrated supply chain management and procurement capabilities to enable B2B orders to be placed
over the Internet.
OrderWare facilitates Web-based order entry, supply change management, internal procurement and product cataloguing. It
also contains an additional packaged application to streamline the frequently complex process of interfacing with
back-end third party applications. In addition OrderWare has fully integrated Web-based workflow management, enabling
business processes to be truly delivered online between organisations.
In June 2000 Genie Systems secured a major licensing deal with Unisys to provide the e-Commerce capability for that
company’s global Application Service Provider (ASP). Available throughout Australasia, the service is based on the
More information on Genie Systems is available at http://www.geniesystems.com
For further information, please call:
Nigel Varcoe, General Manager, Genie Systems Limited, Tel 09 573-3326, Mobile: 021 947-331,
Nicholas O’Flaherty, Director, Bullet PR Limited, Tel: 021 303-181, E-mail: email@example.com