INDEPENDENT NEWS

Email Impact Adds 13 New Sites To Opt-In Network

Published: Mon 28 Aug 2000 09:58 AM
FOR IMMEDIATE RELEASE
FOR FURTHER INFORMATION CONTACT:
TOM SKOTIDAS 04-477-9999 / 025-284-3629
TREVOR ISTED 09-916-0300 / 021-336-595
EMAIL IMPACT ADDS QUICKSILVER, 13 NEW SITES TO OPT-IN EMAIL NETWORK
Email Impact, the New Zealand leader in opt-in email marketing, today announced it has added Quicksilver and thirteen other prominent, high-traffic web sites to its fast-growing Internet advertising network, bringing its total to 30 network partner sites.
Quicksilver (www.quicksilver.co.nz), one of New Zealand's lowest-cost premium Internet & Toll service providers, will actively promote Opt-In NZ (www.optin.co.nz) to its 10,000 monthly site visitors and 1,500 customers and give them the opportunity to "opt-in" and receive commercial email messages on topics of interest to them.
"In today's internet environment, users are tired of sifting through 1000's of sites and offers to find what they want. Opt-in email is the perfect solution to the time constraint that most people are under. You decide what you want and it comes to your email address. It's as simple as that," said Trevor Isted, Marketing Manager of Quicksilver. "Our customers are important to us and we want to offer them all the perks and benefits of the Internet. Our partnership with Email Impact is just one such perk for our customers. Opt-In NZ is a great information source that saves a lot of time spent on surfing and is absolutely free."
When Opt-In NZ users register for a list, they check off 'interest boxes' next to a series of categories, such as Sports, Books, Travel, Entertainment, etc, which matches their needs and interests. Subscribers can 'opt out,' or remove themselves from these lists, at any time.
Email Impact's thirteen other new partner sites include, in alphabetical order: Businessgateway.co.nz, NZ's preferred business portal; Fishnhunt.co.nz, the country's most visited fishing & hunting site; Netgain.co.nz, a leading New Zealand resource in Internet Marketing; NZPages.co.nz, NZ's leading website directory; Outdoorstore.co.nz, the country's leading online outdoor retailer; Packingshed.co.nz, Franklin's Internet Service Provider; Prorugby.co.nz, NZ's largest online rugby supplier; Quik Internet (wnc.quik.co.nz), the world's fastest-growing Internet services company; RCModels.com, NZ's leading radio-controlled models site; Sportsweb.co.nz, NZ's premier online sporting news site; Titan.co.nz, a leading Auckland ISP and web hosting service; WetnWild Rafting (www.wave.co.nz/pages/wetnwild), one of NZ's premier whitewater rafting companies; and Win.co.nz, one of the country's most innovative ISPs.
"It's a marketer's dream," says Email Impact's Managing Director, Tom Skotidas. "We use our members' self-reported personal interests as a primary targeting method. They have voluntarily given us this invaluable information and by working together with our new network partners, we can offer marketers the ability to target a wide variety of Internet users on a one-to-one basis - in both a friendly and responsive way."
Email Impact will provide list management and email delivery services, and offer the lists for rent through its marketer web site (www.emailimpact.com). The company maintains the highest privacy standards and never reveals its members' personal information to any of the direct marketers who rent the lists. All marketing messages conform strictly to the interests consumers have chosen, and certain content is completely disallowed, e.g. adult sexual material and get-rich-quick schemes.
ENDS

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